Cash cut his teeth as a sports reporter on the warm shores of Miami, FL before steering himself to the much warmer city of Dallas in 2000. Along the way, Cash’s ability to connect with his target audience through dynamic storytelling earned him nine nominations and three Emmy® Awards as well as the position as Creative Director with the Dallas Mavericks, a post he held until he left to start The Well in the summer of 2013.

Cash has taken the creative lead on marketing campaigns, commercials, in-arena production, web/viral content, news stories and documentaries for over 20 years. He’s regionally known for his time as a co-host on the “Cirque du Sirois Show” on SportsRadio 1310 The Ticket and of course for being so beautifully bald.

As Director of Production, Shannon serves The Well with over 28 years of television production experience. After getting his start at KXII-TV in Sherman, TX Shannon became a Senior Associate Producer and Editor at Fox Sports Southwest. 

During his 15 years at Fox Sports, Shannon teamed up to win 3 Lone Star Emmy Awards and received a Katie Award for his Producing on the Documentary “Jerry LeVias: A Marked Man” that aired Nationally on Fox Sports Net. As a graduate from the University of North Texas, Shannon has maintained his DFW roots and lives in Dallas.

If Shannon is not in the editing pit you can find Shannon watching Bravo with his wife and dog OR on the golf course where he ~supposedly~ has made 6 hole-in-ones.

With over 30 years of video production experience, Andy serves as The Well’s VP/Head of Production after his time as News Director for Fox Sports Net Florida and Executive Producer for the NBC Sports Group regional sports network in Atlanta.

As an automotive brat, Andy has lived in 9 different states (Michigan, Arkansas, New York, Kentucky, Kansas, Florida, Georgia, Illinois & Texas) bringing him production and marketing connections all over the country. As a graduate of Hope College in Michigan, Andy remains alarmingly loyal to all Detroit professional sports franchises and fears he may die of a heart attack if his beloved Detroit Lions simply REACH a Super Bowl.

Coming in at 6 feet tall, all the way from Texas State University… MADIGANNN MINIHANNNNNNNNNNNNNN.

Days after earning her Bachelors degree in Digital Media Innovation, Madigan dove head-first into her summer internship with The Well Creative Productions. With her previous knowledge and experience from internships with SXSW and Texas State University’s Alumni Association, Madigan was able to wear many hats and quickly adapt to the production scene.

Now as the Director of Content and New Media, Madigan is a Swiss Army knife in the office and is now the only one allowed to touch the wifi router (according to her).