Regardless of whether their breakfast has consisted of a giant bowl of super-sugary cereal, every day is Saturday morning for The Well’s animated video production experts. Granted, our artists may have a slightly warped view of the world. But we wouldn’t have it any other way. Without it, they wouldn’t be able to dream up the wildly creative animations that never fail to get your point across.
More than cartoons
An animated video is anything but child’s play. If you’re looking to help customers forge a meaningful relationship with your brand — or simply understand your products and services — you need attractive, vibrant and compelling animated videos. And as luck would have it, The Well makes the best in the business.
The science of sight
We’re visual creatures. It’s in our DNA. And, sure, there are some truly talented bards out there writing some beautiful marketing prose. But you know what they say about a picture’s worth in words.
Science backs up that conventional wisdom. Visual information is processed 60,000 times faster than text. (That may be equal to light speed… we’ll have to check our math.) Images are eye-catching, easier to interpret and more memorable.
As Dallas’ premier video production company, The Well Creative Productions is ready to deliver everything from animated explainer videos to motion graphics to branded content whose sole purpose is to surprise and delight.
Grab their attention, get things going
They call them first impressions for a reason. The opportunity to make one is gone almost as soon as it arrives. That’s never been more true than in today’s hyper-connected, pics-or-it-didn’t-happen world.
According to the Nielsen Norman Group, a user will spend only 10-20 seconds on a website if there’s nothing interesting to keep them from clicking away. Animated videos are a great way to grab their attention — and keep it. In fact, research shows that landing page videos can increase conversions by 80 percent.
Cut production costs
Back in the bad old days, “low budget” was synonymous with “poor quality.” But the video and digital revolutions have changed commercial film production forever. Amazing moving images are now within reach of even the tiniest, most niche brands. And advancements in both 2D and 3D animation technology have a lot to do with that.
Think about it. Live-action video expenses include actors, makeup, hair, props, locations (and permits), sets, equipment and craft services. But consider this — even if a cartoon character is munching down on donuts, they’re still only cartoon donuts. By taking the animated approach, all you need are animators and producers who know the medium.
At The Well, we offer full creative video production services, from initial ideation to post-production FX. We write the story, create the graphics and add the soundtrack, all at a fraction of the cost of a live-action video. And because animated videos are a snap to update — we just create new frames and splice them in as needed — they’re a perfect solution for your evergreen video content needs. Heck, they’re practically an investment.
Tell a good story
Even if you retain the services of the best actors and splurge for the fanciest equipment, the laws of time and space limit what you can do in a live-action video. Animation allows you to stretch those limits. Go big. Go small. Go back in time or visit the future. Go wherever your imagination takes you. Our animation services will help get you (and your audiences) there.
Provide context
Abstract or complex topics can be hard to convey through text or live-action video. But animated explainer videos allow you to show how all the moving pieces come together. People like to be in the know when they make decisions. Animation helps educate and inform.
And did we mention that animated explainer videos help you get the most bang for your social media marketing budget buck? The stats tell the story. On any given day, 8 billion videos are being watched on Facebook. Meanwhile, since debuting as a platform for user-generated video content in 2005, YouTube has become the second most popular search engine in the world.
Make them smile
Who didn’t look forward to Saturday mornings as a child? We all have fond memories of getting up early to tune into our favorite animated shows. Of course, animation is all grown up now. Some of the most beloved (and meme-worthy) primetime programs feature animated characters.
So let’s face it — we live in an animated world. Colorful, lively animations trigger strong feelings and positive vibes. To make that all-important emotional connection, expertly produced, smoothly animated videos are the way to go.
If you’re looking for world-class video production services and the best animated videos here in your own North Texas backyard, we’re looking to collaborate with you. Get in touch with us today. The Well runs deep — and The Well delivers.
