MORE THAN 7 MILLION ENTERTAINED

You know what it’s like to be part of a captive audience. But have you ever been part of a captivated audience? When the situation calls for larger-than-life videos — on larger than live jumbotrons — designed to entertain and engage millions of sports fanatics, The Well delivers.

 For The Love Of The Game

This isn’t our first rodeo. The Well doesn’t just love sports. We live and breathe them. Cash Sirois was formerly the Creative Director with the Dallas Mavericks. Creative Director Jason Seely has earned multiple Emmys or his work in sports production. Mike Sirois produces “The Norm Hitzges Show” on the three-time Marconi Award-winning Sportsradio 1310, The Ticket, where he also co-hosts his own “Cirque du Sirois Show.”

The Well excels at entertaining huge, diverse audiences at sporting events where the competition for attention can lead to sensory overload. We also know how to get the best performances from world-famous athletic talent, from legends like Dirk Nowitzki to young guns like Luka Dončić and Dennis Smith, Jr. So, go ahead, relive the glory of The Well’s in-game videos.

 Beyond The Instant Replay

In-game videos have been a big part of marketing since the birth of NBA Entertainment in the early 1980s. During the Magic-versus-Bird era, basketball franchise’s in-house video production teams found new ways to tell the stories that fans wanted to hear — and to get them fired up when the home team needed to rally for the victory.

Since then, in-game video has become an integral, indispensable aspect of the experience professional sports leagues offer audiences. In-game videos aren’t commercial breaks, and they aren’t filler. They can — and do — affect the game. This content highlights the personalities and the passion of beloved superstars, allowing fans to connect with their favorite players at a profound level.

As a talented, creative video production company based in Dallas, we’ve worked with homegrown heroes including Roger Staubach, Tony Dorsett, Troy Aikman and Nolan Ryan. Our content looks great in the arena, but it’s also meant to resonate online. Many of our in-game videos — “What Do the Mavs Say?”; the Geico commercial parody “Guess What Day it is”; “José Can You Say” — have become viral videos. That means they’re true iron men, top performers who get the job done play after play after play after play. And they do get a lot of plays.

 What It Takes

They say champions are made when nobody is watching. But our in-game videos are made for viewers. Our sports video production team knows how to get the great shots, whether it’s a sweeping view of the stadium or an extreme close-up of an athlete’s sweat. Our scriptwriters know how to tell a compelling story. Our animation team brings its A-game, plus a good dose of humor. Add some great music, throw in some sharp editing, and you’ve got in-game entertainment that leads the industry in both technical achievement and audience engagement.

If you’re looking for the best video production team in Dallas, we’re looking to collaborate with you. Get in touch with us today. We’re confident you’ll find that The Well runs deep — and The Well delivers.

 

In-Game Entertainment Reel

ADDITIONAL VIDEOS

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